About KNIS
KNIS – A Watch Brand from Kyoto, Embodying Japan’s Pride
Founded in 2021 in Kyoto, KNIS (pronounced “NIS”) draws inspiration from the city’s centuries-old traditions and Japan’s renowned craftsmanship, with the goal of creating watches that can be proudly introduced to the world.
We don’t just make watches that tell time. We craft pieces that reflect individuality, growing more cherished with every wear.
Guided by the design concept of “a subtle twist,” we aim to create a unique aesthetic, focusing on timepieces that will be loved for generations to come.
Founder’s Vision - Commitment to Japanese Craftsmanship
Keisuke Niii, founder of KNIS, entered the watch e-commerce industry at the age of 23, and by 26 had established LIME Inc. With over 15 years of experience working with watches from around the world, he was deeply impressed by the exceptional quality of Japanese-made timepieces.
“They have an exceptionally low defect rate and a level of precision that ensures lasting durability. Japanese watches are not just fashion items; they are masterpieces crafted with the finest artistry.”
This conviction led Niii to establish KNIS, with a mission to share the value of Japanese-made watches with the world.
Born and raised in Kyoto, Niii is passionate about sharing Japan’s craftsmanship globally, starting from his hometown.
Preserving Japan’s Traditional Craftsmanship
With the rise of smartphones and smartwatches, the world of watches is experiencing an unprecedented transformation. However, this is precisely why we are dedicated to preserving Japan’s traditional craftsmanship and manufacturing excellence for the future.
Each KNIS watch is carefully assembled and finished in Japan, reflecting the meticulous craftsmanship and precision for which Japanese-made timepieces are renowned.
Our mission is to bring the value of these exceptional Japanese watches to the world once again. This is what drives KNIS.
Affordable and High-Quality Achieved Through the SPA Model
KNIS adopts the SPA (Specialty store retailer of Private Label Apparel) business model, managing design, production, and sales entirely in-house. By cutting out middlemen, we significantly reduce costs, allowing us to offer exceptional value.
With this SPA model, KNIS delivers high-quality, Japanese-made products at accessible prices.
MADE IN JAPAN
We bring Kyoto’s traditional and refined craftsmanship to the world. Every timepiece at KNIS reflects true “Made In Japan” quality - not just in the movement but also in the careful hands-on assembly of each watch.
About KYOTO
Introducing Kyoto, the City Where KNIS Was Born. KNIS values the spirit of Kyoto and reflects it in our watchmaking.
About KNIS
Founded in Kyoto in 2021, KNIS carries on Kyoto’s traditions and Japan’s precision craftsmanship, striving to create world-class timepieces.