About KNIS
KNIS – A Watch Brand That Embodies Japan’s Pride, Born in Kyoto
Founded in 2021 in Kyoto, KNIS (NIS) draws inspiration from the city’s centuries-old traditions and Japan’s renowned craftsmanship, with the goal of delivering watches that can be proudly shared with the world.
We don’t just create watches that tell time. We craft pieces that reflect the wearer’s individuality, becoming more cherished the more they’re used.
With the design concept of “something with a twist,” we strive to create a unique aesthetic, focusing on crafting timepieces that will be loved for generations to come.
Founder’s Vision - Belief in Japanese-Made Watches
At the age of 23, Keisuke Niii, the founder of KNIS, ventured into the watch e-commerce industry and, by 26, established LIME Inc. With over 15 years of experience handling watches from around the world, he was deeply impressed by the exceptional quality of Japanese-made timepieces.
“The low defect rate and precision that ensures durability even after years of use. Japanese watches are not just fashion items; they are masterpieces crafted with the finest artistry.”
This conviction led Niii to establish KNIS, aiming to share the value of Japanese-made watches with the world.
Born and raised in Kyoto, Niii is dedicated to spreading Japan’s remarkable craftsmanship and beauty globally, starting from the heart of Kyoto itself.
Preserving Japan’s Traditional Craftsmanship for the Future
With the rise of smartphones and smartwatches, the watch market is undergoing an unprecedented transformation. However, this is precisely why we are committed to the challenge of "preserving Japan’s traditional craftsmanship and manufacturing excellence for the future."
Each KNIS watch is carefully assembled and finished in Japan, reflecting the meticulous precision and accuracy that Japanese-made timepieces are known for.
Our mission is to bring the value of these exceptional Japanese watches to the world once again. That is the driving force behind KNIS.
Low Price and High Quality Achieved Through the SPA Model
KNIS adopts the SPA (Specialty store retailer of Private Label Apparel) business model, where we handle everything from design and production to sales in-house. By cutting out middlemen, we significantly reduce costs, enabling us to offer the best possible prices.
With this SPA model, KNIS delivers high-quality, Japanese-made products at affordable prices.
MADE IN JAPAN
We bring Kyoto’s traditional and refined craftsmanship to the world. At KNIS, we are committed to true "Made in Japan" quality?not only in the movement but also in the meticulous assembly of every timepiece.
About KYOTO
Introducing Kyoto, the City Where KNIS Was Born. KNIS values the spirit of Kyoto and reflects it in our watchmaking.
About KNIS
Founded in Kyoto in 2021, KNIS carries on Kyoto’s traditions and Japan’s precision craftsmanship, striving to create world-class timepieces.